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Butternut Box shows strong potential with its direct-to-consumer model that provides high-quality, tailored pet food aimed at improving pet wellness. Based in London, the company uses Foodtech and Pet Tech innovations to create personalized meal plans, ensuring pets receive fresh, nutritious food. This approach tackles common issues with generic store-bought food, such as health problems and higher vet bills, by promoting better pet health and longevity. Supported by prominent investors, Butternut Box offers a convenient, health-focused alternative in a growing market, positioning itself well for future growth and customer loyalty.