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Bizay, based in Lisbon, is making a mark in the B2B SaaS market by offering custom product solutions for eCommerce brands. By focusing on this niche, Bizay can differentiate itself despite challenges like higher costs and longer lead times associated with manufacturing. Their diverse range of tailored products appeals to eCommerce companies seeking unique branding options without the complexities of product sourcing. With support from multiple venture capital firms, Bizay is poised to scale and innovate. However, effective supply chain management will be crucial to maintaining competitive pricing and lead times.