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Basemark, based in Helsinki, offers an augmented reality (AR) platform for the automotive industry. As a B2B SaaS provider, Basemark enhances traditional dashboard displays and manual systems with advanced AR technology. This provides real-time information and driving assistance, improving safety and efficiency on the road. Backed by investors such as EIC Accelerator, Tesi, ETF Partners, and Business Finland, Basemark is positioned to lead in automotive technological advancements. With its specialized focus on vehicle safety and driver information systems, the company has strong potential for growth and innovation.