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Banked, based in London, offers a platform for direct account-to-account payments targeting businesses with its SaaS model. By eliminating intermediaries such as credit card companies and traditional payment processors like PayPal, Banked provides faster, cheaper, and more secure transactions. This addresses common issues such as high transaction fees, slow payment processing times, and security risks. With backing from investors like BACKED VC and Insight Venture Partners, Banked has the financial support to scale and innovate, making it a strong contender in the fintech payments space. Its unique proposition could significantly disrupt traditional payment methods and attract businesses seeking cost-effective and efficient payment solutions.