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GreenBig, based in Paris, focuses on automating plastic recycling using advanced robotics. By addressing the inefficiencies in current recycling processes, the company positions itself as a key player in the environmental sector. Automation through robotics offers higher efficiency and accuracy compared to traditional manual sorting. Supported by reputable investors, GreenBig has the financial backing to innovate and scale its operations. If executed well, its technology could significantly improve recycling outcomes and reduce environmental harm, showcasing strong market potential in the green technology space.