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Arkis, a DeFi Prime Broker based in London, focuses on decentralized finance lending through a B2B SaaS model, targeting a niche but growing market in the crypto and web3 space. Utilizing blockchain technology, Arkis offers businesses an alternative to traditional financial institutions and other DeFi platforms, potentially providing more competitive rates, transparency, and flexibility. However, it faces competition from both traditional banks and established DeFi services. Arkis sets itself apart with unique pricing, greater transparency, and a variety of lending options. Supported by investors like Psalion VC and gumi Cryptos Capital, Arkis has the financial backing to innovate and become a significant player in the crypto-fintech ecosystem.