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All Things Butter, based in London, operates as a dairy product manufacturer focusing on butter. Utilizing a direct-to-consumer model, the business sells its products directly to customers. It stands out in the competitive landscape by offering a variety of high-quality and specialty butter and dairy options, attracting buyers who seek products not easily found in general stores. With financial backing from well-known investors, the company has the potential to expand its market presence if it emphasizes product quality and continues to innovate. Success will depend on maintaining superior quality and effectively communicating its differentiators to consumers.