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Adsum, based in London, provides upfront financing based on tax credits, distinguishing itself in the business intelligence and fintech sectors. This B2B SaaS platform offers businesses quick access to funds, addressing cash flow challenges and enabling timely growth opportunities. Unlike traditional financing options such as loans or credit lines, Adsum leverages tax credits to offer a streamlined solution for immediate capital infusion. Backed by investors like Digital Horizon and Episode 1, Adsum is well-positioned to disrupt the market with its niche expertise.