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Admix, based in London, operates in the growing sector of in-game advertising. By offering a platform that integrates advertisements within video games, Admix stands out against traditional, disruptive methods like banners and pop-ups. Their B2B SaaS model allows efficient scaling. With backing from Notion Capital and Speedinvest, Admix is well-supported for growth. Their approach enhances user experience, potentially leading to higher ad revenue and stronger partnerships within the gaming industry. This innovative focus gives Admix a competitive edge, potentially reshaping how advertising dollars are spent in gaming.